Bell & Ross, in partnership with Sincere Fine Watches Singapore, presents the BR-05 Sincere White Lum, a special edition that marks the debut of a Full Lum dial in Bell & Ross’ urban collection, featuring a new red-and-white theme inspired by Singapore’s national flag to complement the country’s 60th National Day.
The red and white colour theme symbolises unity, courage, and purity, reflecting the enduring spirit of a nation that shines brightly on the world stage. By day, the watch’s white dial and bold red indexes radiate clarity and energy. As night falls, the dial emits a luminous glow — a quiet beacon that mirrors the strength and resilience of a nation moving confidently toward the future.
Enhanced with Super-LumiNova X2, the dial delivers high-performance luminescence for a bright, long-lasting glow. The advanced grade of luminescence responds efficiently to light exposure, offering a powerful and sustained afterglow—ensuring optimal legibility in low-light conditions.
The index design represents a subtle yet familiar twist, featuring a layout more closely related to that on Bell & Ross’ iconic cockpit-inspired BR-03 with large military-type Arabic numerals at 12, 3, 6 and 9 o’clock, and a round date aperture at 4:30. The urban time instrument is powered by the automatic mechanical movement, BR-CAL.321, equipped with a power reserve of up to 54 hours.
Integrated with the 40mm stainless-steel case, the bracelet forms a seamless unit with matching alternating polished and satin-brushed finishes. The polished bevels accentuate the sculpted contours, adding visual depth. The links are articulated according to a radius of curvature which makes the bracelet perfectly suited to any type of wrist.
With its integrated design, robust comfort and meticulous finishes, the BR-05 is built for the active, urban lifestyle. Bold yet refined, the BR-05 exudes strength and modern elegance — a sculpted timepiece that commands presence. It is designed for the modern individual navigating the pulse of urban life with confidence and style.
The BR-05 Sincere White Lum is available exclusively online, at the Sincere Fine Watches boutique at Suntec City, and at the Bell & Ross boutique at The Shoppes at Marina Bay Sands.