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TAG Heuer
Committed to sport and automotive racing, TAG Heuer is the proud creator of the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. Today, its incredible technology comes to life in wearable timepieces, through iconic collections like the TAG Heuer Carrera, Formula 1, Monaco, and more.About TAG Heuer
The precision and reliability of TAG Heuer’s stopwatches made them the choice for the world’s leading sporting events. First supplying chronographs for the Olympics, this would be the precursor for numerous appointments to come – including Formula 1 and Indianapolis 500.
The History of TAG Heuer
Since 1860, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies, including the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015.
About the Brand's Movements/ Collections
Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, and Formula 1 timepieces are icons born on the wrist of champions, stemming from cutting-edge research at the forefront of the watchmaking industry. Masterfully designed, each of these collections have gained an iconic status.
Awards and Accolades
TAG Heuer has received numerous awards for its avant garde technicality and style, notably including the prestigious Grand Prix d’Horlogerie de Genève prize in 2022 for the TAG Heuer Monaco Gulf Special Edition as most Iconic Watch, and the Aiguille d’Or award in 2012 for the TAG Heuer Carrera Mikrogirder’s revolutionary technology in reducing gravity’s effects on the watch regulator.
TAG Heuer Collections
Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most.
Born on the racetrack in 1963 - the iconic sports watch designed for professional drivers and sports-car enthusiasts.
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
Versatile sports watches for diving and outdoor exploration, crafted with precision and durability to adapt to any lifestyle.
Through legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1® runs deep as it returns as the Official Timekeeper for Formula 1®.