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Bell & Ross
Bell & Ross built its name in the exclusive world of professional users responding to requirements for extreme conditions following the motto: the superfluous never compromises the essential.
About Bell & Ross
Bell & Ross is a watchmaker specialising in aeronautical instrumentation, with a mission to invent, design and manufacture exclusive and perfectly functional timepieces for professionals working under extreme conditions. In its La Chaux-de-Fonds manufacture based in Switzerland, the brand perpetuates the Swiss art of luxury watchmaking.
The History of Bell & Ross
The history of Bell & Ross began in 1994, founded by two friends, Carlos-A. Rosillo and Bruno Belamich, who shared a passion for watchmaking and aviation. With its Franco-Swiss heritage, Bell & Ross quickly became a reference in the field of professional aviation watches.
Bell & Ross Collections
Inspired by aeronautical equipment, the BR-01 revolutionised watch design codes in 2005 with its iconic “circle within a square” motif. This distinctive aesthetic became the brand’s emblem, anchoring subsequent collections: the professional BR-03, the urban BR-05, and the avant-garde BR-X5 manufacturing line.
From The Cockpit To The Wrist - The BR-03 instrument was born from a simple idea: to transform a cockpit timepiece into the very best aviation watch. By shifting "from the cockpit to the wrist", the BR-03 redefined the aesthetic codes of contemporary watchmaking - a bold and visionary creation that secured its place as a modern horological icon.
An Instrument Watch like no other, the BR-03 Diver is the first square diving watch designed specifically for professional divers, meeting international standards for dive timepieces while delivering exceptional robustness, legibility, and functionality.
Time Instruments for Urban Explorers, the BR-05 embodies strength and resilience, making it indispensable for the active city man. this latest Bell & Ross instrument watch combines solid craftsmanship with sophisticated design, establishing a fresh symbol of masculinity—a confident choice for urban men who are masters of their own time.
Advanced Time Instrument. Featuring an avant-garde and bold design coupled with functional appeal, the BR-X5 epitomises the brand's advancements, aimed at captivating connoisseurs and enthusiasts of exquisite watchmaking.