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Chopard
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral crafts through contemporary and ethical creations. Cultivating limitless creativity, the Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Since July 2018, Chopard has been the first watch and jewellery maker to use 100% Ethical Gold for the production of its watches and jewellery.About Chopard
Chopard is a Swiss luxury brand known for its high-end watches, jewelry, and accessories.
Founded in 1860, it combines traditional craftsmanship with modern design. Renowned for elegance and innovation, Chopard supports ethical sourcing and sustainability, especially through its use of Fairmined gold in its creations.
The History of Chopard
Founded in 1860 by Louis-Ulysse Chopard in Switzerland, Chopard began as a watchmaking company. Known for precision and elegance, it gained fame in Europe. In 1963, the Scheufele family acquired it, expanding into fine jewelry. Today, Chopard blends heritage with innovation, remaining a symbol of luxury and ethical craftsmanship.
About Chopard's Movement
Chopard offers iconic collections like Happy Sport, Mille Miglia, Alpine Eagle, and L.U.C.
The L.U.C line features in-house Swiss movements, known for precision and elegance. Combining craftsmanship with innovation, Chopard designs both classic and sporty timepieces, often using ethical gold and sustainable practices in its creations.
Chopard's Awards and Accolades
Chopard has garnered numerous prestigious awards, including the 2017 GPHG “Aiguille d’Or” for its L.U.C Full Strike watch and the Jewellery Watch Prize for the Lotus Blanc.
In 2024, it received both the Jewellery Watch and Eco-Innovation Prizes at GPHG for the Laguna Secret and L.U.C Qualité Fleurier models, highlighting its commitment to craftsmanship and sustainability.
Chopard Collections
Chopard’s tagline, “The Artisan of Emotions,” reflects its commitment to craftsmanship, elegance, and heartfelt luxury. Each collection, from Happy Sport to L.U.C—blends creativity, emotion, and ethical values, offering timeless pieces that celebrate life’s precious moments with innovation and refined design.
Launched in 1993, the Happy Sport model is the first watch to combine diamonds with a stainless steel case. To this day, it remains one of the most iconic and desirable models in the industry.
Explore the full range of luxury floating diamond watches for women and discover our automatic watches or prestigious moon-phase watches.
L'Heure du Diamant unveils two pillars of Chopard's savoir-faire - watchmaking and gem-setting - in one unique collection. An exceptional prong-setting that pays tribute to the most precious stone in the world, the Diamond. Explore the full range of Chopard's prestigious and iconic diamond watches for women.
L.U.C watches epitomise the highest standard of Swiss watchmaking. All the steps involved in crafting L.U.C watches are performed at Chopard's Geneva and Fleurier workshops. These exceptional watches for men and women, the product of meticulous workmanship, meet the aspirations of the modern world.
Contemporary, refined, assertive, the sporty-chic Alpine Eagle luxury watch collection was inspired by the Alps and the imperious strength of the majestic eagle. Explore the full range of automatic watches available in stainless steel, ethical gold and two-tone combinations.
Chopard's Mille Miglia luxury watches for men build a bridge between automotive engineering and mechanical watchmaking, the result of Karl-Friedrich Scheufele's passion.